How Criteo Collects Data: A Comprehensive Guide

Criteo is a leading provider of performance marketing solutions, empowering businesses to connect with their target audiences through personalized advertising campaigns. Understanding how Criteo collects data is crucial for businesses looking to optimize their marketing strategies and for individuals seeking to manage their privacy settings.

Data Collection Methods

Criteo employs various methods to collect data, including:

  • Website and App Browsing Events: When users visit websites or use mobile applications that have integrated Criteo’s technologies, data related to their browsing activities, such as page views, product interactions, and search queries, is collected.

  • Identifier Matching: Criteo utilizes identifiers, such as cookies and advertising IDs, to track user behavior across multiple devices and platforms. This allows for a more comprehensive understanding of user preferences and interests.

  • Data Partnerships: Criteo collaborates with data partners to enrich its data pool with additional insights, such as demographic information, purchase history, and location data.

Types of Data Collected

The data collected by Criteo falls into several categories:

  • Identifiers: Unique identifiers, such as cookies and advertising IDs, are used to recognize and track users across different devices and platforms.

  • Technical Information: Data about the user’s device, such as operating system, browser type, and IP address, is collected to optimize ad delivery and prevent fraud.

  • Browsing Events: Information about user interactions with websites and apps, including page views, product views, and search queries, is recorded to understand user behavior and interests.

  • Purchase Data: When users make purchases on websites or apps that have integrated Criteo’s technologies, purchase data, such as product details and transaction amounts, is collected to measure campaign effectiveness and optimize future campaigns.

  • Location Data: Criteo collects approximate location data, derived from IP addresses and other sources, to tailor advertising campaigns to specific geographic regions.

Purposes of Data Collection

Criteo uses the collected data for various purposes, including:

  • Personalized Advertising: Data is used to create personalized advertising campaigns that are tailored to each user’s interests and preferences.

  • Audience Segmentation: Criteo segments users into specific groups based on their demographics, interests, and behaviors, allowing advertisers to target their campaigns more effectively.

  • Campaign Optimization: Data is analyzed to measure the effectiveness of advertising campaigns and identify areas for improvement.

  • Fraud Prevention: Criteo uses data to detect and prevent fraudulent activities, such as click fraud and bot traffic.

Data Security and Privacy

Criteo adheres to strict data security and privacy measures to protect user information. The company complies with industry regulations and best practices, including:

  • Data Encryption: All data collected by Criteo is encrypted to ensure its confidentiality and integrity.

  • Access Control: Access to user data is restricted to authorized personnel only.

  • Data Retention: Criteo retains user data for a limited period, in accordance with applicable laws and regulations.

  • User Control: Users have the right to access, modify, and delete their personal data through Criteo’s privacy settings.

Criteo’s data collection practices are designed to provide businesses with valuable insights into user behavior and preferences, enabling them to deliver personalized advertising campaigns that drive results. The company’s commitment to data security and privacy ensures that user information is handled responsibly and in accordance with industry standards.

Creating a datastream to collect data from Criteo Marketing Solution

Our guide to Creating a datastream explains the fundamentals of setting up a datastream to gather data from any data source. The detailed instructions for setting up a datastream to retrieve data from Criteo Marketing Solution are provided in this guide.

Configuration: Choose the data you want to collect from Criteo Marketing Solution

Use these steps to personalize the Criteo Marketing Solution datastream configuration and decide what data to collect:

  • (Optional) Rename your datastream.
  • In Advertisers, select the advertisers for which to collect data. Adverity gathers data for every item in a drop-down list if you choose not to select any of the options.
  • Modify the list of fields that you would like to see in your data extract under Dimensions and Metrics.
  • (Optional) In Currency, select the currency of the cost-related metrics.
  • (Optional) Choose the timezone of the time-related metrics under Time Zone.

REVOLVE and Criteo on Using Data & Analytics to Drive Conversion | Criteo


What is Criteo and how does it work?

Criteo is a digital advertising platform that enables businesses to effectively target and retarget potential customers through personalised advertisements. It uses data-driven advertising technology to deliver targeted, relevant ads to consumers on various devices, including computers, tablets, and smartphones.

Does Criteo use cookies?

Criteo and our partners use cookies and similar technologies to analyze trends, administer the website, and track users’ movements around the website. We use cookies which are small text file stored on a user’s computer.

How is Criteo different from Google ads?

Personalisation: Criteo’s dynamic retargeting technology allows businesses to show users personalised ads based on their interests and behaviours. This can help increase conversions and drive sales. Cost: Compared to Google Ads, Criteo can be more affordable, making it a good option for businesses with limited budgets.

What are the two main Criteo solutions?

The Criteo API empowers developers to build on the world’s largest advertising network programmatically. We have two distinct API products: the Marketing Solutions API for Commerce Growth users and the Retail Media API for Commerce Max and Commerce Yeild Users.

How does Criteo protect customer data?

Criteo goes to great lengths to protect and process your customer data in compliance with applicable Privacy and Data Protection Laws. Our product teams develop every feature with privacy in mind. It’s the cornerstone of Privacy by Design, a four-step approach that ensures an industry-leading level of safety for marketers and consumers alike:

What is a Criteo account?

A Criteo Account. What is Criteo? Criteo is a retargeting platform that operates in more than 30 markets in the world with headquarters in Paris, France. It uses Big Data and Artificial Intelligence to increase the scope of online advertising by creating unique ads for each customer.

Does Criteo comply with the GDPR?

As a French company founded in 2005, Criteo’s privacy protections have consistently adhered to or surpassed what’s been required by law, including the GDPR, for over 14 years. We understand the sensitivity of customer data and are committed to protecting its confidentiality and security. Collect only the data that is required to deliver our service

What is Criteo data analytics?

Criteo is the right tool for you. Criteo helps eCommerce and online retailers. It serves personalized online display advertisements to consumers who have previously visited their advertiser’s website. In this article, you will be learning how to analyze your customer data with Criteo data analytics. What is Criteo? How to Setup Analytics?

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