Bet you cant think of Cinnabon without having delicious, fluffy cinnamon rolls come to mind. For almost four decades, Cinnabon has been the king of cinnamon rolls. What started out as a shop in a Seattle mall in the 1980s has grown into a global brand with over 1,500 franchise locations in 45 countries. Cinnabon now exists as a household name—youve probably enjoyed one of the chains treats while visiting an amusement park or have picked some Cinnabon up while shopping at your local mall.
However, Cinnabon isnt all sugar, spice, and everything nice. From baking with an ingredient that is made from algae to using a trick to attract customers into its stores, read ahead for some of Cinnabons secrets they probably dont want you to know. And yes, there is a reason why there are so many Cinnabons in malls and airports.
Cinnabon’s Secret Ingredient It might not shock you to find out that the cinnamon used in the Cinnabon offerings is the key ingredient.
Cinnabon uses a trick to lure customers in
No, you are not imagining it, you can smell the inside of a Cinnabon shop even before you open its doors. And theres a reason for it. According to the Wall Street Journal, Cinnabon uses scent as a strong marketing tool. In between baking batches of cinnamon rolls, store operators will heat baking sheets of brown sugar and cinnamon to keep the smell of freshly made rolls in the air longer.
In addition, the ovens are located at the front of the stores for a reason. According to Mashed, they also instruct franchise owners to get the least effective over hoods legally required so that the scent permeates the space. Talk about smart marketing!
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Cinnabon’s Classic Roll has over 800 calories
Brace yourselves. Cinnabons Classic Roll, which is probably the treat that people associate most with the popular chain, has a whopping 880 calories. Even more shocking is that this tasty dessert is also packed with 1150 milligrams of sodium, 37 grams of fat (16 grams saturated), 129 grams of carbs, and 61 grams of sugar! But, the worst offender is the Caramel Pecanbon with 1090 calories, 51 grams of fat (20 saturated) ,149 grams of carbs, and 77 grams of sugar! Thats over three days worth of recommended sugar for the average woman. P.S. that without an extra side of frosting which will add an additional 220+ calories and 23+grams of sugar.
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Cinnabon Secret Ingredient
FAQ
What makes Cinnabon cinnamon special?
What is the brown stuff in Cinnabon?
What is the most unhealthy Cinnabon?
What makes Cinnabon cinnamon rolls special?
Everything about Cinnabon’s cinnamon rolls is over the top. From the size to the amount of filling and frosting. But the real secret to the unmistakable Cinnabon flavor is the unique type of cinnamon that Cinnabon uses for their cinnamon roll filling.
Where does Cinnabon cinnamon come from?
Every Cinnabon cinnamon roll is made with a trademarked version of Korintje cinnamon called Makara. The cinnamon comes from West Sumatra province in Indonesia and is more flavorful and robust than ordinary cinnamon. 5. Kat Cole became president of Cinnabon when she was 32 years old.
What makes Cinnabon so special?
“It’s what provides that unmistakable aroma and ooey-gooey thick consistency to Cinnabon’s world-famous cinnamon rolls and our other irresistible baked treats,” Jennifer Hollwill, Cinnabon’s Senior Director of Culinary Research and Development told MyRecipes.
Are cinnamon rolls a secret ingredient?
You’re not the only one. They use one secret ingredient that entices every customer to buy one of their delicious desserts: cinnamon. Make sure to avoid these common baking mistakes when making your own desserts. Clearly cinnamon isn’t a secret ingredient in the recipe for cinnamon rolls, but it’s the type of cinnamon they use that’s key.