Ben & Jerrys has always known how to make a statement, and its search for a new CEO only exemplified that fact. The famous ice cream chain did not go public with the story until a few years back, when it released a post on its website.
It stated that this search had actually happened in the 90s, when founders Ben and Jerry decided it was time to bring a new leader onto the team. And the way they decided to recruit a new CEO was far from conventional. The only material that applicants were required to submit was an essay that would be judged by the Ben & Jerrys team.
There was no prompt to this assignment, so each entry ranged from a giant mural of a cow to homemade root beer.
In the end, Bob Holland was picked as the new leader of the massive ice cream company. Though his application included a typical resume, he also submitted a poem titled, “Time, Values, and Ice Cream,” which really resonated with the judges.
In the end, Rabia Kamara went with her gut. It was the right move. Kamara, a VCU alum and local ice cream entrepreneur, won “Ben & Jerry’s Clash of the Cones” in a dramatic finale on Food Network last night.
We soon struck gold: gooey cookies and brownies, chocolate syrup, and of course, Ben & Jerrys incredible ice cream. As we dug deeper and deeper into the bucket, our beautiful masterpiece soon turned into a brown, goopy pile of all of its contents combined. I can assure you, it didnt look pretty. We continued to devour it, despite its ugliness.
Never to fear, the six-foot-and-taller, long, lanky, and hungry team members with seemingly endless stomachs encouraged us to keep on pushing, for the sake of the time record and not wanting to “take another loss” in our college experience. The sugar highs prevailed, the brain freezes persisted, but the college kids pushed onwards.
I snatched up 10 of my friends out of our commons who were eager for a break, and we began our march to Ben & Jerrys. I had a hop in my step as I marched right through the door and proclaimed to the young man working there, “were here for the Vermonster.”
The stopwatch finally came to a halt at six minutes, .5 seconds. The tub was empty, our stomachs full, and our smiles wide. We had defeated the Vermonster. We were quickly whisked out by the Ben & Jerrys employees who were anxious to close up shop, missing out on our chance to make the wall of fame. Thankfully, it wont take too much arm twisting to step up to the challenge again.
The Vermonster is a food challenge of sorts unique to Ben & Jerrys Ice Cream. Whats in it, you ask? Oh, just 20 scoops of ice cream, four sliced bananas, two cookies, two brownies, hot caramel, toppings, all finished off with a massive layer of whipped cream. Its a beautiful, sugary indulgence and a perfect escape for hard-studying college kids.
Ben & Jerrys also did not specify an age or education requirement, and therefore, it got all different types of applicants. The chain selected three second-prize winners — Laura Kelm, of Columbus, Ohio; Taylor James Caldwell (who was a 3-year-old at the time!), of Valencia, CA; and Mark Hyman, of Burbank, CA — who all received membership to Ben & Jerrys Ice Cream for Life club.
As you can see, the pool of applicants was extremely competitive, and not without good reason. Per Zippia, Ben & Jerrys is one of the largest ice cream brands in the United States, and running it comes with loads of responsibility. So what exactly does it take to be Ben & Jerrys CEO?
In the end, Bob Holland was picked as the new leader of the massive ice cream company. Though his application included a typical resume, he also submitted a poem titled, “Time, Values, and Ice Cream,” which really resonated with the judges.
Matthew McCarthy, the current Ben & Jerrys CEO, leads daily efforts to deliver “economic, product, and social mission impact in all the communities where the company operates,” according to Sustainable Brands. Furthermore, when McCarthy was first appointed, he stressed his mission was to double the companys social impact, while also increasing product quality and community involvement, according to 1851 Franchise Magazine.
There was no prompt to this assignment, so each entry ranged from a giant mural of a cow to homemade root beer.
The Ben & Jerry’s 13 Pint Challenge (Probably The Most Ben & Jerry’s Ever Eaten) | BeardMeatsFood
FAQ
What is the Vermonster Ben and Jerry’s?
How much is the mini Vermonster at Ben and Jerry’s?
Who owns Ben and Jerry ice cream?
Who are the real people in Ben and Jerry’s?
What is Ben & Jerry’s ice cream competition?
The ice cream makers compete for a chance to impress Ben & Jerry’s co-founders Ben Cohen and Jerry Greenfield for the grand prize of $20,000 – the exact amount Ben and Jerry hoped to make in their first year of business. The winner will also have the opportunity to have their flavor sampled by fans at an event in their hometown.
What is the final challenge in Ben & Jerry’s Ice Cream?
In the finale, the final three ice cream masters meet the legends, as Ben & Jerry’s co-founders Ben Cohen and Jerry Greenfield reveal their final challenge. All the competitors need to do is follow the Ben & Jerry’s way: Be creative. Have fun. Make great ice cream. May the best flavor win.
Who won Ben & Jerry’s Clash of the cones?
Rabia Kamara, a VCU alum and local ice cream entrepreneur, won “Ben & Jerry’s Clash of the Cones” in a dramatic finale on Food Network, Skip to main navigationSkip to main contentSkip to footer Virginia Commonwealth University VCU news Sections Search: SearchSearch × Close Sections
Does Ben & Jerry’s have ice cream?
Ben & Jerry’s is known for their original flavors, many of which incorporate foods and desserts mixed with ice cream. Some of these flavors have been themed after musicians, comedians, and public figures, such as Jerry Garcia, Stephen Colbert, Colin Kaepernick, and Phish.