When we’re deciding between buying two products, if one product says, “Made in the USA,” does that influence how we make our decision? For many people, it does, and we all have a reasonable expectation that the claim is truthful.
Earlier this week, the FTC announced a settlement with Williams-Sonoma. The company has agreed to stop making false, misleading, or unsubstantiated ‘Made in the USA’ claims for several of their houseware and furniture product lines. As part of the settlement, Williams-Sonoma is required to pay $1 million to the FTC.
“Made in USA” is not a sales claim just any company can make. It is an objective representation that many consumers find highly relevant and it requires solid substantiation.
According to the FTC’s complaint, numerous Williams-Sonoma product lines, including Goldtouch Bakeware products, and Pottery Barn Kids furniture were wholly imported, or contained significant imported materials or components making Williams-Sonoma’s representations false or misleading.
The FTC has laws and guidelines to help businesses know when it is appropriate to use the Made in USA label. That, in turn, helps people trust the labels they see.
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The purpose of this blog and its comments section is to inform readers about Federal Trade Commission activity, and share information to help them avoid, report, and recover from fraud, scams, and bad business practices. Your thoughts, ideas, and concerns are welcome, and we encourage comments. But keep in mind, this is a moderated blog. We review all comments before they are posted, and we won’t post comments that don’t comply with our commenting policy. We expect commenters to treat each other and the blog writers with respect.
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They are exclusive to Williams Sonoma. Long ago they were manufactured by Chicago Metallic and the Chicago Metallic regular (silver) ones were not the same as the Goldtouch Chicago Metallic (I tried them both, then got rid of the regular Chicago Metallic ones). Then WS changed manufacturers, to the USA Pans company.
The purpose of this blog and its comments section is to inform readers about Federal Trade Commission activity, and share information to help them avoid, report, and recover from fraud, scams, and bad business practices. Your thoughts, ideas, and concerns are welcome, and we encourage comments. But keep in mind, this is a moderated blog. We review all comments before they are posted, and we won’t post comments that don’t comply with our commenting policy. We expect commenters to treat each other and the blog writers with respect.
We dont edit comments to remove objectionable content, so please ensure that your comment contains none of the above. The comments posted on this blog become part of the public domain. To protect your privacy and the privacy of other people, please do not include personal information. Opinions in comments that appear in this blog belong to the individuals who expressed them. They do not belong to or represent views of the Federal Trade Commission.
Earlier this week, the FTC announced a settlement with Williams-Sonoma. The company has agreed to stop making false, misleading, or unsubstantiated ‘Made in the USA’ claims for several of their houseware and furniture product lines. As part of the settlement, Williams-Sonoma is required to pay $1 million to the FTC.
“Made in USA” is not a sales claim just any company can make. It is an objective representation that many consumers find highly relevant and it requires solid substantiation.
When we’re deciding between buying two products, if one product says, “Made in the USA,” does that influence how we make our decision? For many people, it does, and we all have a reasonable expectation that the claim is truthful.
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It has helped me stay on top of my day and I love it so much!
Successful baking relies as much on good tools as it does on techniques and ingredients, and this commercial-quality bakeware provides an outstanding foundation. Crafted of aluminized steel for exceptional performance and durability, the pans feature Goldtouch® Pro nonstick coating – their most advanced nonstick finish – for easy release and quick cleanup.
Literally, the Goldtouch line is the BEST out there. These are small, but perfect for my little family of three to make a batch of roasted vegetables, or a small batch of cookies (is there even such a thing?!). Don’t hesitate, these are awesome.
I finally replaced my old, tarnished, and beat up pans with these and what a difference! MY husband loves the super slick easy cleanup, durability, and it looks gorgeous. It makes me feel like I cook in a spa-like kitchen.
Goldtouch Bakeware | Williams Sonoma
FAQ
Who makes Goldtouch bakeware?
Is Williams Sonoma Goldtouch worth it?
Who makes Williams Sonoma?
What are the sister companies of Williams Sonoma?
Are Williams Sonoma pie pans dishwasher safe?
While Williams Sonoma says this pan is dishwasher safe, it’s easy to wash by hand, which will also extend the life of the nonstick coating. This pan is oven-safe up to 450 degrees Fahrenheit and can also be stored in the refrigerator and freezer if you don’t manage to finish your whole pie in one sitting.
Is Goldtouch a good nonstick pan?
The pie baked well and evenly, and the pan’s nonstick coating allowed us to lift the entire thing out without it falling apart. Williams-Sonoma’s site claims that the Goldtouch ceramic-based coating is more durable than other nonstick surfaces. However, it does recommend using wooden or silicone tools with the dish.
Which Williams-Sonoma pie plate should I buy?
Any of the top picks in this ranking would be excellent additions to your bakeware collection, but the slick nonstick surface, sturdy design, and low price of the Williams-Sonoma Goldtouch pie plate made it our number one choice to take pies of all varieties to the next level.
Is Williams-Sonoma a good pie pan?
This pan is relatively inexpensive, and at the time of writing, Williams-Sonoma also offers a slight discount if you buy a set of two pie plates. We’d say that’s a worthwhile purchase—especially when you think about how many pies cycle through your kitchen during the holidays.