Many lovers of Oreo cookies are pointing accusatory fingers at the Chicago-based maker of the storied treats for what they claim is a ruinous reduction in the amount of cream filling between the two chocolate wafers.
The dispute has gotten so hot that The Wall Street Journal delivered a front-page story. Dirk Van de Put, CEO of Oreos maker Mondelez, personally denied the charge.
Inflation has been the economic hot topic of the past 18 months or so, but it takes more than one form. “Shrinkflation”–consumer products companies sneakily providing less than they used to for the same price in similarly sized bags or containers–is one, and savvy American consumers increasingly are on the lookout.
Its one thing to put a few less chips in a bag; its another to mess with the insides of a beloved foodstuff.
If Mondelez has dared to skimp on the cream–and they are innocent until proven guilty in our book–theyd be foolish to think they could do so without people noticing.
Theres so much chaos in modern life that we need more things we can rely on. Like Oreos being Oreos.
So, Mondelez, lets make a deal. If theres been some furtive cream caper, you dont have to tell us. Just return the Oreo to its native state.
CEO Dirk Van de Put talks about how the Oreo maker is growing despite rising costs.
Inflation has been the economic hot topic of the past 18 months or so, but it takes more than one form. “Shrinkflation”–consumer products companies sneakily providing less than they used to for the same price in similarly sized bags or containers–is one, and savvy American consumers increasingly are on the lookout.
The dispute has gotten so hot that The Wall Street Journal delivered a front-page story. Dirk Van de Put, CEO of Oreos maker Mondelez, personally denied the charge.
If Mondelez has dared to skimp on the cream–and they are innocent until proven guilty in our book–theyd be foolish to think they could do so without people noticing.
So, Mondelez, lets make a deal. If theres been some furtive cream caper, you dont have to tell us. Just return the Oreo to its native state.
Many lovers of Oreo cookies are pointing accusatory fingers at the Chicago-based maker of the storied treats for what they claim is a ruinous reduction in the amount of cream filling between the two chocolate wafers.
About OREO® CookieOREO® is Americas favorite cookie, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial or on Instagram @OREO.
EAST HANOVER, N.J., Dec. 19, 2023 /PRNewswire/ — OREO, Americas favorite cookie, is gearing up for a monumental 2024 that includes a return to the Big Game.
This announcement comes over a decade after the brand was last part of the Big Game. In 2013, OREO aired a 30 second in-game spot, “Whisper Fight” and made advertising history when the brand reacted in real time, tweeting the phrase, “You can still dunk in the dark,” after the lights went off in the stadium during that same game.
“The OREO brand is an American icon that has been a playful part of pop culture for years, and we are thrilled to share our new creative with our fans on the biggest marketing stage there is,” shared Michelle Deignan, Vice President, OREO, US. “With this iconic ad, well be kicking off a momentous 2024 for Milks favorite cookie, so be sure to stay tuned for more exciting things coming throughout the next year.”
For more information and updates on the Big Game ad, fans can visit OREO at https://www.oreo.com/ and follow OREO® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial or on Instagram @OREO to be among the first to know about future brand news.
Oreo CEO: Stop Making New Oreos
FAQ
Who is Oreo owned by?
Who is the current CEO of Oreo?
Who was Oreo founded by?
What is the best selling cookie in the world?
Who is the CEO of Oreo cookies?
The current CEO of Oreo Cookies is Dirk Van de Put, a Belgian businessman. He has been at the helm of the company since November 2017, succeeding Irene Rosenfeld, who retired after 11 years as CEO. The selection process of Van de Put as the CEO of Oreo Cookies was a thorough one.
Who made Oreo cookies?
Sam Porcello, a key figure in developing the beloved Oreo recipe for the National Biscuit Company, now known as Nabisco, played a crucial role in making Oreo America’s favorite cookie. The Oreo cookie, with its unique crème filling and chocolate sandwich design, has become synonymous with the classic American biscuit experience since its debut.
How has Oreo changed over the years?
Overall, the evolution of Oreo has been shaped by innovation, cost-cutting, and marketing strategies of different CEOs over the years. The current CEO of Oreo Cookies is Dirk Van de Put, a Belgian businessman. He has been at the helm of the company since November 2017, succeeding Irene Rosenfeld, who retired after 11 years as CEO.
Is Oreo still a popular cookie brand?
Oreo is the most popular cookie brand in the world, and it still has room to grow as it continues to benefit from pandemic pantry stocking, according to its parent company Mondelēz ( MDLZ ). “The opportunities for Oreo are pretty much everywhere. And we see it growing double-digit,” Mondelēz CFO Luca Zaramella told Yahoo Finance Live.