what happened to the simply recipes app

what happened to the simply recipes app

What’s New Mar 12, 2024

The developer, Christian Stevenson, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

A. I was intrigued! They bought Serious Eats a year ago. I’ve been cheering on Ed Levine since he started Serious Eats. When Ed reached out to me on behalf of Fexy, I was interested. My biggest concern about selling the company to anyone was that the buyer would wreck what I’ve built. That hasn’t happened with Serious Eats. Instead, that site continues to just get better. The management of Fexy really cares about preserving what makes their sites special.

I needed to add resources, and expand the team. I could either self-fund, or look outside for capital. When you self-fund, you may reap all of the rewards, but you also carry all of the risk. Selling the company is a financing decision that transfers much of the risk to the investors, while enabling me to focus on building the business and creating great content.

A. I think I reached a limit of how much I could do on my own to continue to grow the site. The market is changing at lightening speed. Every food blogger I know is struggling to keep up with all of the demands with effectively running a blog—in addition to brilliant recipes we need drop dead gorgeous photos in every format—horizontal for the site, vertical for Pinterest, square for Facebook and Instagram. We need viral-worthy videos, and compelling copy.

A. The same! I’m still president of Simply Recipes. But now I have more resources so I can focus on the parts of running the website that I like to do. As for a contract, I have a regular employment contract with Fexy, and as with every employee of Fexy, stock incentives.

After a 13-year run, Elise Bauer, one of the most successful food bloggers in the world, has sold her blog and business Simply Recipes. Fexy Media, a digital media investment firm that also owns Serious Eats, bought the site for an undisclosed amount.

Simply Recipes announces winners of the inaugural “Freezies” awards

FAQ

Who owns Simply Recipes?

Type of site
Food blog
Owner
Dotdash Meredith
Created by
Elise Bauer
URL
simplyrecipes.com
Commercial
Yes

Who is Elise Bauer?

Elise Bauer is the founder of SimplyRecipes.com. A blogging pioneer, Elise first created Simply Recipes in 2003 as a way to document her family’s recipes, and over the years grew it into one of the most popular cooking websites in the world. Elise grew up in a large family, the eldest of six.

Is there an app to make recipe cards?

Recipe Keeper is the easy to use, all-in-one recipe organizer, shopping list and meal planner available across all of your devices. Enter your recipes with as much or as little information as you like. Copy and paste recipes from your existing documents or apps. Categorize your recipes by course and category.

Why is the Allrecipes app so difficult?

The Allrecipes app’s interface started to feel cluttered and cumbersome. Navigating through the app became less intuitive, making it challenging for users to find the recipes they sought.

Is there a recipe app?

TheKitchn, a well-known food website, also boasts a recipe app. Alongside its extensive recipe collection, users can create, share, and even plan meals using its convenient tools. The Allrecipes app’s discontinuation is a poignant example of the evolving nature of technology and user preferences.

Why is the Allrecipes app so popular?

At its peak, the Allrecipes app had amassed an impressive 100 million downloads and enjoyed a global user base that spanned millions. It was the go-to destination for culinary inspiration, where amateur and seasoned chefs could explore and share their favorite recipes.

Why was the Allrecipes app discontinued?

The Allrecipes app was discontinued due to a combination of factors. The primary reasons included the app’s declining revenue generation and decreased user engagement. Over time, the app needed more income to sustain its operations, while user activity and interest declined. 2. Were there any warning signs of the app’s discontinuation?

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