So they ruined that brand too. Thanks for the heads up. Now I know not to buy that brand either. Remember when foods were independently owned by the founding name ? I do. The downfall started picking up steam in the 80’s and then accelerated. Now 10 or so companies own them all. Makes the F word easier to achieve with partnership of government.
Hyperbole much? C’mon. I have multiple local bakeries near me in New England that are not owned by a conglomerate, because the supermarkets are deliberately buying from the local providers. The Piantedosi Baking Company and Jessica’s Brick Oven Bakery are two of them. Readily available in multiple grocery stores in New England.
So yes – while Entemann’s eventually did sell out to a larger conglomerate, that was a business decision on their part. That’s called capitalism. They’re not going to stay small and within a family if they’re looking to make a profit OR get out of the business entirely – perhaps follow-on generations didn’t want to work as hard as the original family did to start the Entemann’s business back in 1898 (few of us do want to work that hard!). You can call them a sellout – but perhaps those who sold were thinking of their families and provided them monetary capital to go do whatever they wanted to do outside of the bakery world.
Having been born on Long Island and lived here all my life I know Entenmann’s products well. No longer eat this garbage that they produce. But since I was a child, my whole family on both sides consumed thousands of cakes, danish, and cookies over the many years. Always had Entenmann’s on all the holidays. In fact, not only that but my Aunt and mother would go to one of their outlets and buy trunk loads of the soon to expire products marked with a black slash at half price. Both had deep freezers in the basement and would load them full of cakes. Their whole enterprise was located right here on 5th Ave. in Bayshore. Went there many times. Well, those days are OVER. I no longer buy any of their products. And am starting to inform my families who are spread out across the States to avoid them as well.
Ah so no independent or family businesses can make a profit anymore? Got it. And selling out to a mega corp is not “capitalism”. It is giving in to temptation or selling out for 30 pieces of silver. So nobody likes hard work ? Hmm. OK Opposite of what built this country. Up until 2020 independent businesses employed most working Americans. China has no mom & pop businesses, everything is owned by the State.
I’m a big believer in using high-quality preserves, Life is short. Be picky about what you spread on your toast. Or put inside your cake. Hero is very very good. Alright, excellent.
To flavor the cake, I used both vanilla and almond extract. When it comes to vanilla, I tend to be a little particular (I said parTICular, not peculiar, ok, I can be a bit peculiar too). I really love Madagascar vanilla but was all out and couldn’t find it in three different markets. But I was chomping at the bit and grabbed the Tahitian vanilla. What could I do? I had a cake to bake.
Bake for 30-35 minutes, or until the top of the cake is lightly golden and a toothpick inserted into the center comes out clean. Transfer pan to a cooling rack and cool for about 20 minutes, then run a blunt knife around the cake, removing the sides of the pan, and let cool to room temperature.
The dough will be fairly thick, yet workable. Gather it together into a ball, and place on a work surface. Divide in half, and pat each into a disc about 5-6 inches in diameter. Wrap each half in plastic wrap and refrigerate, anywhere from 1/2 hour to overnight. (If you do keep the dough in the fridge overnight, let it rest at room temperature for about 20 minutes before using.)
I looked those little squares up and checked out their nutritional content and ingredients. Ahem. Some things are best left in the past.
Charles Entenmann dies
What happened to Entenmann’s bread?
BREAD USED TO BE A SPECIALTY. For decades, Entenmann’s turned out loaves of bread along with pastries, pies, and its original best seller, All Butter Loaf Cake. In 1951, after William Entenmann, Jr., died of a heart attack, his wife, Martha, and children gathered to discuss the company’s future.
What happened to Entenmann’s?
Older Long Islanders with finely developed palates will tell you that the taste has declined — become more “chemical” — since the company left. Perhaps this is because Entenmann’s no longer has access to the clear mountain waters running down from Jayne’s Hill, the highest point on Long Island (elevation: about 400 feet).
When did Entenmann’s close?
In 1961, Entenmann’s opened what was then the world’s largest commercial bakery on the site of the elder Entenmann’s shop. It remained a Long Island institution until 2014, when parent company Grupo Bimbo closed it. 3. BREAD USED TO BE A SPECIALTY.
How did Entenmann’s get started?
Entenmann’s has been around for a long time. The company got its start in 1898 when German-born factory worker William Entenmann opened his first bakery in Brooklyn. Using the skills he learned from his father, William delivered his baked goods to homes in a horse-drawn wagon.