The bar is described as having all the goodness of the Whatchamacallit but with the addition of a peanut butter crème layer and rice crisps — the Whozeewhatzit is essentially an evolved form of the Whatchamacallit.
Whatchamacallit, like PayDay, has always been a dark horse among candy bars, relegated to the lower shelves of the candy counter, never shrunk down to “fun” size for Halloween or decked out for Christmas. Sometimes it’s even been hard to find, though I do remember some nonsensical “Who’s on first”-style commercials from the ’80s. (“What are you eating?” “Whatchamacallit.” “What do you call it?” “Whatchamacallit.”) Whatchamacallit was originally a peanut butter crisp covered in chocolate; in 1987, when it was nine years old, Hershey’s added a thin layer of caramel. And so Whatchamacallit remained, with a few slight alterations to the outer layer—from “milk chocolate” to “chocolate candy”—when the price of cocoa butter rose in the early 2000s and Hershey opted to keep the price low.Frenchs Mustard Skittles Continue to Haunt Us Share Subtitles
But maybe somebody over at Hershey’s felt that Whatchamacallit was feeling lonesome all by itself: after all, Reese’s Peanut Butter Cups and Hershey Kisses and Kit Kats have all spawned large and ever-growing families. Even the humble PayDay got a chocolate-covered partner last summer. So now Whatchamacallit has been given a companion of its own: Whozeewhatzit.Advertisement Advertisement
Anyway, I always liked Whatchamacallit, and I like Whozeewhatzit, too. I hope it lives and thrives and does better than Thingamajig, which had the exact same components, down to the cocoa crisp base and peanut butter creme, but quietly launched in 2009 or so and just as quietly died two years later. Or maybe 10 years from now, we’ll be hearing about another crispy cocoa and peanut butter bar called the Whatchamajoozie.
Whozeewhatzit has the same basic framework as Whatchamacallit: a crispy base with a layer of another flavor on top, all coated in chocolate. But in the case of Whozeewhatzit, the crisp is chocolate and the flavored layer is peanut butter creme instead of caramel. The chocolate is still chocolate.Advertisement
It took a team of 100 Hershey’s and ad agency execs to name Whatchamacallit, but only one to name Whozeewhatzit: Lisa M. of Framingham, Massachusetts, the winner of a social media contest Hershey’s held last summer. In addition to getting to see her name on every Whozeewhatzit bar, Lisa M. also won $5,000 and a year’s supply of candy bars. (Which, I am sure, cost Hershey’s considerably less than hiring an ad firm like it did back in 1978.)
What is Hershey’s Whozeewhatzit Bar?
Whozeewhatzit – that sounds like that old defunct Hershey bar Whatchamacallit. What’s that you say? Whatchamacallit was never discontinued? Are you sure? Still to this day? Really? Oh, yeah, there it is right by the register. Huh. Look at that.
It turns out Whatchamacallit never left us. It’s just been hiding in plain sight while Hershey bars, Kisses, and Kit Kats got fancy new flavor releases. Well, now it’s Whatcha’s time to shine with a new spinoff! Whozeewhatzit features a thick slab of cocoa crisps topped with a thin layer of peanut butter creme instead of Whatcha’s peanut butter crisps with caramel on top. They’re both covered in a layer of chocolate.
But wait, didn’t Whatcha have a short-lived little sister in the late ‘00s? Thingamajig? With cocoa crisps and peanut butter creme and a red wrapper… hmmm… that sounds familiar…
It had been a long time since I’d had a Whatcha, so I grabbed one to refresh my memory. I recall it being a tasty treat, but it didn’t dazzle me the way other Hershey products have.
They both had thick and rocky centers, a bit like trail bars in texture, and a basic Hershey milk chocolate coating. The crisps were densely-packed but airy, the creme layers just skimmed over the top. The difference came in the flavors. The Whatcha was intensely peanut-buttery with the caramel taking a back seat. The Whozee was half cocoa, half PB. They were both delicious, but the Whozee flavor combo gave the bar a lightness that I preferred. I would buy it again over the Whatcha. Hardcore PB fanatics might prefer Whatcha.
I’ve never had the Thingamajig, so I couldn’t directly compare, but it looks exactly the same in photos. If you’ve tried both, comment below and tell us if they’re dupes.
Also, just look at these Roy-Lichenstein-inspired power pop wrappers. So pretty.
Is Whozeewhatzit the same as Whatchamacallit – History of Hershey’s Candy Bars
FAQ
What did they rename the Whatchamacallit?
What candy bar is similar to a Whatchamacallit?
What’s the difference between a Whatchamacallit and a thingamajig?
What is the other whatchamacallit candy bar called?
What is the difference between whatchamacallit and whozeewhatzit?
Whozeewhatzit has the same basic framework as Whatchamacallit: a crispy base with a layer of another flavor on top, all coated in chocolate. But in the case of Whozeewhatzit, the crisp is chocolate and the flavored layer is peanut butter creme instead of caramel. The chocolate is still chocolate.
What are whatchamacallits?
A crazy combination of peanut-flavored crisp, peanut butter, caramel, and milk chocolate, Whatchamacallits are truly one of a kind. This candy may have a weird name, but we promise the taste is a lot better! These are a fun way to spice up your snack time routine and shake up your candy world.
What’s a ‘whozeewhatzit’?
At least that’s the idea behind the introduction of the new “Whozeewhatzit,” the first addition to the Whatchamacallit canon in a full decade. So what’s a, uh, Whozeewhatzit? Great question. The new bar starts with tasty, crispy rice bits, smothers it in a layer of peanut butter creme, and douses all of that in a big ol’ bath of chocolate.
What’s new at whatchamacallit?
The Whatchamacallit candy brand released a new bar called the Whozeewhatzit on Monday, marking its first new sweet treat in 10 years. The new arrival, which comes in a vibrant red wrapper with yellow and white text, consists of chocolate-covered chocolatey crisps and an added peanut butter creme layer.