October 31, 2001 – The Maypo brand and the Highspire facility were purchased by William Stadtlander the owner of Homestat Farm, Ltd. To this day, Maypo is still manufactured in Highspire, PA.
The name of the game is brand expansion. Supermarkets offer a kudzu-like spectrum of flavors of Quaker Instant: apples and cinnamon, maple and brown sugar, peanut butter and honey, pumpkin spice, since Halloween is almost a month away, not to mention protein, antioxidants, gluten free.
So — mirabile dictu — they did. A dozen boxes appeared on the shelf. I bought one, enjoyed a bowl the way I like it, doctored with wheat germ, bran and a tablespoon of real maple syrup to enhance the maple effect.
Enough. We can’t preserve childhood, but most like to hold onto a relic or two. A single blue Tootsie Toy car, salvaged from time’s obliterating hand, sits on my desk. I’m hoping to keep a particular hot cereal as well, and appreciate Lance Archibald’s efforts on my behalf. Latest Stories The Latest
But time passed, and nourishing, nostalgic Maypo wasn’t returning. I did something completely out-of-character: I asked a manager at Sunset to stock the stuff. “If you carry it, I’ll buy it,” I promised.
But I can only eat so much. The rest of those boxes just sit there, reprimanding me. I feel responsible for Maypo, though I’m really not. Lance Archibald is. How did he get himself into this predicament?
Maypo Cereal Commercial (1956)
FAQ
Who is the manufacturer of Maypo?
What’s the difference between oatmeal and Maypo?
What are the ingredients in Maypo cereal?
Who owns Maypo cereal?
April 1988 – The Uhlmann Company sold the cereal manufacturing operation to American Home Foods but retained ownership of the Maypo brand under a long-term royalty arrangement. November 1996 – International Home Foods acquired American Home Foods and soon thereafter purchased the Maypo brand from The Uhlmann Company.
Is Maypo still made?
August 2000 – ConAgra Foods acquired International Home Foods along with the Maypo brand. October 31, 2001 – The Maypo brand and the Highspire facility were purchased by William Stadtlander the owner of Homestat Farm, Ltd. To this day, Maypo is still manufactured in Highspire, PA.
Who invented Maypo cereal?
Maypo was developed by the Maltex Corporation in Burlington, Vermont, a company that had been manufacturing wheat and barley cereal since 1899 under the name Malted Cereals Company. Maypo was first marketed in 1951 . Shortly after the development of Maypo, Maltex was sold in 1956 and became a division of Heublein.
Why is Maypo so popular?
Maypo is the world’s first maple flavored oatmeal cereal. It became an American favorite in the 1950’s through a classic commercial in which Uncle Ralph tasted Marky’s Maypo and liked it so much that he wouldn’t give it back! That led Marky to scream his now famous plea, “I WANT MY MAYPO!” Some of the many benefits of Maypo products include: