Boscia, a skincare company from California, has experienced month-over-month growth for every product it sells on Alibaba’s Tmall Global platform. As a result of this success, the company is now looking to hire more employees in the U.S.
The Boscia team attributes its success to valuable insights into Chinese consumer needs and preferences thanks to Alibaba’s consumer analytics.
“We were able to learn what Chinese consumers think about clean beauty, how they look at retail, how they shop, and what specific keywords they use when searching for products,” says Sarah Inomata, Boscia’s Assistant Director, International Sales. “We received a lot of feedback and positive reviews on the consignment model and had full visibility into what was working and what products were doing well in the market.”
Because of the strong results, Boscia shifted from a consignment model with Alibaba to its own flagship store on Tmall Global. One of the most appealing things about launching a Tmall Global flagship store is that brands can maintain control over their content, including copy and product s, which are integral to expanding their offerings and sharing their brand story with Chinese consumers.
“Our goal is to continue to grow on this platform and see what we can accomplish. The sky’s the limit for us. My advice to other brands that want to sell in China is do not wait. Start now. I wish we had started selling sooner in China via Tmall Global,” said Sarah Inomata, who heads international sales for Boscia.
Boscia no longer tests on animals where required by law and is not sold in mainland China. Boscia has changed their policy in 2020, and they are currently certified by Leaping Bunny. The brand provided answers to all our questions and they have confirmed that they’re not sold in mainland China.
“Our goal is to continue to grow on this platform and see what we can accomplish. The sky’s the limit for us. My advice to other brands that want to sell in China is do not wait. Start now. I wish we had started selling sooner in China via Tmall Global,” said Sarah Inomata, who heads international sales for Boscia.
“We were able to learn what Chinese consumers think about clean beauty, how they look at retail, how they shop, and what specific keywords they use when searching for products,” says Sarah Inomata, Boscia’s Assistant Director, International Sales. “We received a lot of feedback and positive reviews on the consignment model and had full visibility into what was working and what products were doing well in the market.”
Boscia, a skincare company from California, has experienced month-over-month growth for every product it sells on Alibaba’s Tmall Global platform. As a result of this success, the company is now looking to hire more employees in the U.S.
The Boscia team attributes its success to valuable insights into Chinese consumer needs and preferences thanks to Alibaba’s consumer analytics.
Because of the strong results, Boscia shifted from a consignment model with Alibaba to its own flagship store on Tmall Global. One of the most appealing things about launching a Tmall Global flagship store is that brands can maintain control over their content, including copy and product s, which are integral to expanding their offerings and sharing their brand story with Chinese consumers.
“Boscia has the potential to grow even bigger in China and the brand plans to continue to innovate new clean formulas, launch new products on Tmall Global throughout the year and monitor sales to determine how well they resonate with Chinese consumers,” says Lan Belinky, Co-Creator and General Manager of Boscia.
Directly managing its own Tmall store enables Boscia to learn about Chinese consumption trends like this, and the brand is optimistic about future growth in the market.
“My advice to other brands that want to sell in China is do not wait. Start now. I wish we had started selling sooner in China via Tmall Global,” says Sarah Inomata, Head of International Sales for Boscia.
Vegan skincare and beauty brand Boscia has partnered with Alibaba Group’s B2C cross-border platform Tmall Global to ride an upswell in interest in sustainable consumer goods.
“Global reach is a priority, and the volume that we can drive on Tmall Global is enormous,” says Sarah Inomata, Head of International Sales for Boscia. “Our goal now is just to continue to grow on this platform and see what we can accomplish.”
Botanical Beauty Company Boscia Enters China Market Through Tmall Global
FAQ
Is Boscia cruelty free and vegan?
Does cruelty free mean vegan?
Does Boscia use plants?
Boscia has been around since 2002, and in all that time it’s been using plants as the key to its skincare success. The company is all about using natural ingredients in its products. Boscia likes to “empower plants to do their jobs”’ which I think is a really great way to frame what boscia does.
Who is Boscia skincare?
Boscia’s goal is “Skincare meeting the modern world, with an attitude of exploration and excitement”. Lan Belinsky is the Co-Creator and General Manager of the brand. She moved to the U.S. from Japan with her family when she was a teenager, and her dad ultimately started the company.
Is Boscia a good cleanser?
The boscia cleanser also contains rosemary leaf extract, which is an effective antioxidant that helps to make skin firmer and minimize the appearance of pores. And geranium helps to support circulation, balance the production of sebum, and tighten the appearance of skin. Boscia Green Tea Oil Free Moisturizer.