Food technology company Eat Just has announced the return of JUST Mayo, nearly four years after its discontinuation. The brand’s vegan mayo is now available at Whole Foods Markets across the US. The relaunch features flavors including Original, Chipotle Mayo, Ranch, and Chipotle Ranch.
Just Mayo and Just Ranch make a triumphant return
Founded in 2011, Eat Just has long been a pioneer in the plant-based food industry. The company’s team of culinary experts has relentlessly pursued the mission of offering animal-free versions of staple American foods, with a commitment to reducing harm to humans, animals, and the planet.
Eat Just
Just Mayo, initially introduced in 2013, quickly ascended to dominate the plant-based mayo category. Its creamy, cholesterol-free profile earned it universal acclaim, even surpassing conventional mayonnaises in taste tests. Celebrity chefs and food writers lauded Just Mayo as “delicious,” “a textural wonder,” and “a must-have brand.”
The vegan mayo was part of a larger condiment line and had a strong presence across natural and national retailers, including Whole Foods Market, Walmart, and Kroger.
Surprisingly, Eat Just decided to discontinue these highly successful condiments to focus on its growing plant-based egg business. The move was met with immediate protests and pleas from fans, who expressed their frustration through nearly four years of persistent online outreach.
“The start of a new year always brings new products to market, so we hope the novelty of something ‘new’ combined with the excitement of a beloved favorite will drive people to pick up a jar (or two),” Kabat says.
In February, Whole Foods Markets will offer Just Mayo and Just Ranch in two flavors (Original and Chipotle) in the refrigerated section. In March, additional retailers will begin stocking shelf-stable versions of these products.
Matt Riley, Chief Revenue Officer for Eat Just, explained that bringing these products back makes fiscal sense for the company.
Eat Just
“My job is to sell food products and maximize revenue,” Riley said in a statement. “I forgot rule number one: continue to sell products that sell really well. I even wrote it down on my desk but somehow missed it.”
After pulling them from shelves four years ago, Eat Just answers the call to bring back popular vegan condiments Just Mayo and Just Ranch.
California company Eat Just is best known for Just Egg and understandably so, as the company has focused most of its resources on popularizing the mung bean-based vegan egg for several years. Eat Just is also a subsidiary of Good Meat, a company known for being the first in the world to gain regulatory approval for its cultivated chicken.
But before chicken and the egg, there was Just Mayo—and fans could not get enough of the vegan condiment. But this popular product, and Eat Just’s entire condiment line, was discontinued four years ago leaving fans wondering if they would ever get a taste of the mung-based mayo ever again.
Eat Just
This week, Eat Just made dreams come true with its announcement that both Just Mayo and Just Ranch would be making a comeback in not one, but two, flavors next month at Whole Foods Market stores nationwide.
“The flavors that we chose to bring back were some of the most popular, and have been some of the most requested, so we decided to start there,” Kabat says.
Mayo Expiration: Does Mayo Go Bad? Find Out Now!
FAQ
Do they still make just mayonnaise?
What happened to just Mayo Hampton Creek?
What is in just mayo?
What happened to Just Mayo & just ranch?
If you’ve been desperately wondering what happened to Just Mayo and Just Ranch since they mysteriously disappeared from store shelves circa 2020, well, have we got good news for you. The cult favorite vegan products are officially back in action, rolling out nationwide in February 2024.
Does Mayo expire?
The expiration of mayo really depends on the temp you store it at. If it is a jar sitting in the warm sun all day – it will speed up the process. Even then it won’t necessarily be “BAD” it is just going to taste like garbage due to separation.
Does Mayo go bad?
While it is easy to see why mayo gets a bad rap from a perishability standpoint, more likely it was the rocking boat, dehydration or something else on his sandwich that made him sick. Mayo is surprisingly long-lived. Homemade mayonnaise (does anyone actually make this when Hellmann’s is so good?) goes bad after about a week in the fridge.
What does the new Just Mayo & just ranch taste like?
The new Just Mayo and Just Ranch taste outstanding. I got to try Just Mayo and Just Ranch just before the announcement went public. Both products, which are mainly composed of canola oil and vinegar, tasted rich and delicious. Both nailed the flavor of mayo and ranch, while also not having too strong or greasy of a taste.