Rogers reports that agave prices for Tequila recently hit a high of MXN32 per kilogram, up from MXN4/kg in 2016. “This creates a potential risk for the category, since growers are faced with the dilemma of waiting another year to produce an añejo of high demand, or get a quicker return on their investment by focusing on a blanco and/or slightly aged reposado,” notes Rogers.
And Tequila-based RTDs – which the IWSR predicts will grow at a volume CAGR of over +30% in the US between 2019 and 2024 – have expanded to include newer combinations such as the Paloma and Ranch Water, alongside the ever popular Margarita. “As the demand for these cocktails has persisted, consumption of the spirit neat and/or on the rocks has increased significantly, creating an additional consumption occasion for the category,” points out Rogers.
There is growing demand for Tequila brands that showcase an age statement on their packaging, enticing consumers to migrate across from the rival whisky categories, notes Rogers. “The agave-based spirits category has multiple segments within it, at high and low price-points, allowing consumers to remain in the category while trying a plethora of products.
Meanwhile, flavoured Tequilas have become increasingly varied as producers move beyond the established influences of coconut and cinnamon into cocktail-enhancing flavours such as pineapple, lime, chilli pepper and mango. “Flavours in general is a trending topic among all beverage alcohol, and it is especially apparent in the Tequila category,” says Rogers.
A host of headline-grabbing celebrity launches have only served to boost awareness of Tequila and mezcal still further. Famous names from actor and ex-wrestler Dwayne ‘The Rock’ Johnson (Teremana Tequila) to actress/social media star Kendall Jenner (818 Tequila) are aiming to emulate the success of Casamigos, the high-end Tequila brand co-founded by George Clooney and sold to Diageo for up to US$1bn in 2017.
People usually refer to the act of drinking as “unhealthy,” but it doesn’t have to be. Yes, excess binge drinking is dangerous, but drinking in moderation does have some surprising health benefits. More often than not, when people try to “be healthy” or lose weight, they cut down on alcohol. If youre looking to be healthier while drinking alcohol occasionally, these are the healthiest alcohols you can choose from.
Think you have a bad memory? Then celebrate with champagne more often. The bubbly drink may possibly enhance memory performance. On top of that, champagne can help enhance the quality of your skin. I don’t know about you, but these are two aspects I feel like I could improve on.
In the end, all wine converts into sugar, which isnt good for you. However, red wine in particular does have some fantastic health benefits. The active compounds in red wine (polyphenols, resveratrol, and quercetin) have been proven to improve overall heart health. Furthermore, research done at the University of Massachusetts Amherst found that red wine helps slow down the process of glucose hitting the bloodstream, which stops high spikes of insulin.
Next time youre casually having a drink, dont think of it as “added sugar.” Instead, see it as improving your health (in moderation of course). Choose from this list of healthiest alcohols the next time youre out with friends, and be sure and drink in moderation to reap the health benefits.
Difference between Alcoholic Beverages: Wine/Whiskey/Rum/Gin/Vodka/Tequila/Brandy/Alcohol percentage
FAQ
Is tequila better for you than rum?
Is tequila the healthiest liquor?
Why is rum cheaper than tequila?
What has more sugar tequila or rum?