Bars and nightclubs are filled with fancy bottles designed to attract attention and create an aura of superiority, yet one of the most called-for vodkas, Tito’s, chose a more humble approach. The brand has perpetually grown market share by delivering consistent quality in a clear glass bottle adorned with an unassuming brown label.
A multi-billion-dollar “small batch” brand, Tito’s has grown to become the best-selling vodka and distilled spirit in the country (though it lost that crown to High Noon in 2022). Its founder, Bert Beveridge II, currently resides at No. 140 on Forbes’ richest people in the U.S. list with a net worth of $7.2 billion, though Bloomberg estimates his fortune at $8.9 billion. We’re mostly busy trying to get adopted by Mr. Beveridge, but meanwhile, here are some interesting facts about Tito’s you should know.
Tito’s Handmade Vodka is a household name for vodka thanks to its pocket-friendly price and exceptional quality. Crafted in Austin, Texas, at the state’s oldest legal distillery, Tito’s isn’t your ordinary low-budget vodka.
There were horses and rocks before there was Tito’s.
Beveridge had a variety of pursuits that came before the booze business. He grew up in San Antonio, played polo, and wanted to train horses professionally. He studied geology and geophysics in college, tried his hand at oil drilling, and dabbled in the mortgage business — all the while distilling vodka for his friends as a hobby.
Tito’s began in a pot still, which is uncommon for vodka.
Vodka tends to be made in column stills, which means putting any starch-containing distillate content (potatoes, corn, etc.) on the top of a massive column and flushing it with incredibly hot steam. Beveridge originally chose a pot still instead — a more labor-intensive process, but one that is widely recognized for producing high-quality spirits. Based on current production, it is believed that Tito’s now uses a combination of column and pot stills.
We Review Tito’s Handmade Vodka | Spirits Collective
FAQ
Is Titos considered cheap?
Is Tito’s vodka high quality?
Is Tito’s a top shelf vodka?
How is Tito’s different from other vodka?
Is Tito’s a good vodka brand?
The company grew over 20% in sales and overtook Russian vodka brand Smirnoff back in 2019. And not only did the Austin-based Tito’s take over the vodka category, it also became the best-selling distilled spirit in the United States overall that same year. (This is in part because Americans love their vodka.
Is Tito’s Handmade Vodka kosher?
Tito’s Handmade Vodka is a one-of-a-kind great-tasting vodka that you can buy online through their website or at your neighborhood grocery or supermarket. It is not that pricey, and it has a very reasonable calorie count. And aside from being gluten-free, it’s also kosher.
When did Tito’s start making vodka?
In 1997, Texas’ first legal distillery started production on Tito’s Handmade Vodka. Four years after launch, in 2001, Tito’s took home the Double Gold for Best Vodka at the San Francisco World Spirits Competition (SFWSC). This would prove a fortuitous win and help to catapult the brand toward its future success.
Where is Tito’s vodka distilled?
You can find it at most bars and essentially every liquor store in the country. While the United States isn’t typically associated with vodka production, Tito’s is distilled in Austin, Texas. The vodka has only been around since 1997 — but it is now more popular here than varieties from Russia or Poland (via VinePair ).